L&M Consulting Ltd. are proud to announce their technical sponsorship of British Bobsleigh & Skeleton Association (BBSA), Team GB Bobsleigh, ‘Bob Team Baird’ (BTB). Experts in performance and wellbeing psychology, L&M will provide a continuous programme of sport psychology support to Adam Baird, Dave Coleman and Tom Milner in preparation for the two-man bobsleigh at the 2022 Beijing Winter Olympics.
“It’s hard to imagine a more thrilling and psychologically-challenging team sport and we are delighted to have been welcomed into their support team.”
L&M Director, Caroline Marlow, PhD. C.Psychol.
Our support has three goals:
The two-man bob is a winter team sport that involves pushing and then steering a gravity-powered, carbon fibre sled down a narrow ice track of up to 20, often tightly, banked bends as fast as possible. Squeezed into a sled measuring up to 2.7 metres long, the athletes travel at up to 80mph, and are exposed to the harsh vibrations of the runners on the ice and to forces of up to 5G – five times the force of gravity and supposedly comparable to those experienced in a jet fighter.
Anything other than optimal performance anywhere in the process costs valuable milliseconds – Canada and Germany shared the 2018 Winter Olympic Gold gaining exactly the same accumulated time measured to the 100th of a second over four runs– or risks crashing, serious injury or worse.
Bobsleigh is divided into two parts:
As with all athletes, Bob Team Baird:
Follow Adam Baird, Bob Team Baird Driver, on Twitter for team training and competition updates.
L&M are a small high-calibre consultancy who provide support to business and sporting organisations and to individuals. We support:
If you are interested in how we might help you, your organisation or team, please look through our website and contact us to discuss your needs. We are based in the SE of England, but can provide support remotely across the UK and internationally.